Marketing automation is one of the great processes that help businesses not only to automate their repetitive marketing tasks, but they can also help to track and measure the performance of campaigns. Using this tool, you can also boost productivity as well as improve efficiency by decreasing manual actions. If we talk about marketing automation, it primarily refers to a category of software which helps to automate, measure and streamline the marketing tasks and workflows in an efficient manner. Whether you are owning a big MNC or have just started a new venture, marketing automation is a must for you. Here’s why you should use this software: -Generate Top Quality LeadsIn any business growth, one of the most important steps is lead generation. By using robust marketing automation solutions, you can generate top quality leads. This will give you more detailed and richer picture of prospective customer behavior. What’s more, you can drive wider marketing campaigns such as customized emails, trigger-based marketing messages, Twitter/Facebook messages, etc.Make Informed Decisions with Better DataFew businesses know how to collect/utilize big data. Marketing automation will give you an ultimate platform for analytics and dashboard systems, collecting/storing data, and closed-loop reporting. Such platforms are also the robust solutions that not only help to measure campaigns but also aid to determine consumer behavior with a limited budget.Boost Your Company RevenueInvesting in marketing automation platform can help you to justify the upfront investment if you utilize it in a proper way. This will aid you to increase sales opportunities from top quality leads. You will get good returns on your investments with the automation process.Streamline Your Sales and Marketing ProcessesWith the best solutions, you can streamline your sales and marketing process. In Sales and marketing, communication is the key to make the entire process smoother. Through automation, lead qualifying and nurturing have become easy.Generate Detailed ReportsThis software also helps to monitor and track all the channels in an easy way. Once you get data, you can create insightful reports to save them. The report will help you analyze the graphs and statistics of different campaigns and determine which campaign is performing well.Time SaverIf you are facing problems to automate your regular marketing tasks, then using marketing automation software is the best decision for you. It will aid you not only to automate your marketing tasks but also to save time. Hence, you can do more focus on other marketing strategies. What’s more, you can also make campaigns for sending scheduled-customized emails to the customers, automate messages for different social media channels, and set-up auto-responders for daily follow-ups.Give Excellent Customer ExperienceThe main feature of marketing automation is that you can give a great experience to your customers using this software. When it comes to this technology, it helps to send behaviorally triggered emails without any hassle. Whether you want to browse through certain products, sign up emails or abandon items in the basket, this solution can help.In other words, we can say that marketing automation is a powerful tool that helps entrepreneurs to grow their business. But all you require is to find out the right platform just for you.Top 6 Marketing Automation Software that Every Business Owner Should UseHere, we bring to you an extensive list of top marketing automation tools available that you can choose which fits the best just for you.Hotspot – The Best Ever Marketing Automation SoftwareIn the marketing world, one of the well-known names is Hotspot. Using this inbound marketing software, you can easily automate a large number of tasks at a scale. This will also aid to customize highly targeted and sophisticated workflows with a visual editor. It is also useful to manage complex campaigns or follow-up messages in a simple way using multiple touch-points in the entire customer journey. If you want to automate your mails using drip campaigns, then this is the best software for you. If we talk about the monthly fee, you will find it nominal.Active Campaign – The Ultimate Software for Small BusinessesNumerous businesses prefer to use Active Campaign for marketing automation. Being the best visual automation builder, it comes with drag and drop functionality on the market in today’s date. The best part is that anyone can use it easily. No matter, whatever your skill level is – you can easily set up both simple as well as complex marketing automation. This software has everything ranging from event tracking to site tracking and automation goals to split actions. Coming to its subscription, it comes with eCommerce integrations, lead scoring, and email marketing.GetResponse – Come Equipped with Best FeaturesIf you are looking for the most affordable and powerful marketing automation solutions, then using GetResponse will be the best answer. This software is ideal for large organizations and small businesses. This is the best platform to automate marketing processes. Using this tool, you can enjoy a host of benefits such as get engagement from website traffic, recovering abandoned carts, and boost sales. What’s more, you can easily set up an automated customer journey by applying filters, actions and conditions.OptinMonster – Perfect For Generating Landing Page LeadsIf we talk about OptinMonster software, it is quite different as compared to other platforms. This is an ultimate custom acquisition and lead generation tool that will let you boost sales, minimize cart abandonment and grow your email list. Using this platform, you can easily design website campaigns, pop-ups and high-converting landing pages. Once you sign up, you will get risk-free 14 days. However, if you are not fully satisfied, then you can get a 100% refund without any question asked.Salesforce Pardot – Ideal for B2B MarketingIn today’s date, one of the well known and most reputable CRM solutions is Salesforce. No surprisingly, this software gets the top ranking on the list. It is specially designed for B2B organizations. Some key features include sales integration, email marketing, smart lead generation and smooth lead management. It uses AI power to devise the best sales strategy and improve marketing efforts. With its insightful report, you can easily determine which campaigns are working and what need to be improved. Also, it offers an affordable pricing plan to choose from.ConvertKit – Enhanced Software for NewbiesFor those who are using marketing automation software for the first time, investing in ConvertKit will be the best option. However, it is considered as the best email marketing software; but it has more advanced features. Whether you are selling SaaS, running an e-commerce business or a content site, you can get success using this tool. It offers a free forever plan to up to 500 subscribers. But there are no visual automation funnels.To sum up, finding the right marketing automation tool for businesses is a very daunting task. Mostly, there is no single platform that is perfect for everyone’s solution. So, you have to select the tool according to your specific needs. So, what are you thinking? Just select the right platform today and improve your marketing processes dramatically.
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Here’s Why You Need to Charge Your Electric Vehicle At Home
It is no wonder BMW is at the forefront in making both stylish and functional vehicles that never compromise safety. Charging your electric vehicle with a home charging station has more benefits compared to public charging stations. With BMW’s electric model ranges, you will experience an entirely new driving experience. No feeling is better than gliding silently through urban and rural traffics. All of this is free of fumes and harmful emissions that impact the planet. Going electric with BMW is one of the best things you can do for you.
While BMW iX3 Charging Station is available in many places and shopping malls in Australia, it is a good idea to invest in home BMW charger as it offers a plethora of benefits. In fact, charging your electric car with a home charging station has benefits compared with public charging stations.
Here’s why you need to install BMW home charging station:-
Save money
Instead of buying battery power from a third-party source every time you need to charge your BMW, it is a good idea to pay a flat fee for a residential BMW charging station and have unlimited energy from the same source that keeps your house warm and other electric appliances running. Of course, you would see a spike in electricity bill. But, you’ll save money by saving yourself from frequent trips to the public station and paying for recharging your car. Home charging stations pay for themselves in the long run.
Finding your home charger is affordable too. There are many electric vehicles charging station providers in Australia from whom you can buy and rely on them for support. There are three different types of home chargers, including level 1, level 2, and level 3. Based on the type of charger you buy, the cost will be anywhere between $300 and $2000.
Convenient
On average, it takes anywhere from four to six hours to fully charge your BMW with a level 2 charger. Let’s imagine that you need to drive 50miles to attend a meeting and your EV is running low on battery. If you have to wait the whole night, take your vehicle to the nearby charging station, recharge, and then drive. Wouldn’t that consume your productive hours? The same scenario is much more manageable if you have the home charger installed. All you need to do is, plug the car in and go to sleep. By the time you wake up, you’ll have a fully charged BMW ready for the drive.
Safe
Charging at home is much safer than public charging stations for a range of reasons, including the safety of you and your vehicle. You’ll have to wait for a long time in the public charging stations to charge your EV, and there’s no safety, especially if you are in the middle of high way.
As you see, they’re less expensive, more convenient and completely safe as long as it is installed properly.
The Financial Benefits of Owning an Electric Vehicle
Although electric vehicles are expensive, the long-term price of owning one is lower than compared to gasoline cars. Yes, trading in your existing diesel or petrol car for the long-term benefits of an electric car is a good idea. Not only are electric vehicles the future of road travel, but the government is considering a decent incentive who upgrade to electric. Both hybrid plug-in and fully electric vehicles can help improve fuel economy, lower fuel costs, and reduce emissions.
However, the cost is typically one of the major considerations for drivers deciding on what kind of vehicle to purchase. In fact, one of the top reasons that people hesitate to switch to an electric vehicle is the relative price compared to gas-powered cars. But, you must understand the fact that owning an electric vehicle offers more monetary benefits than gasoline vehicles. Take a look at some of the financial benefits you’ll reap by owning an electric vehicle:-
EV Owners Are Eligible For Tax Deductions
Yes! Going electric despite the higher upfront cost is considered as an act of being socially responsible. The more drivers switch to an electric vehicle, the less greenhouse gas will be emitted into the atmosphere and reduce its impacts on the environment. This, in turn, brings the global temperature down and contributing to make the world a better place to live in for us and our future generations. For these reasons, electric car owners are eligible for a tax deduction of up to $7,500.
However, the deduction amount varies from one state to another and based on the capacity of the battery used to power the vehicle. On the other hand, there are no tax deductions for gasoline cars, and from a tax perspective, going electric with Nissan is a financially smart option. All you need is electricity and Nissan leaf charging stations to recharge your vehicle.
Low-Cost Maintenance
Gas-powered vehicles consist of lots of complex moving parts and generally require more maintenance than electric vehicles. Petrol and diesel cars need frequent oil and transmission fluid changes, whereas, EVs don’t require it. Fixing gas-powered vehicles can take time and drives up labour costs from the mechanic. On the other hand, EVs come with regenerative brakes. Yes, they use the kinetic energy of the vehicle to decelerate. This, in turn, causes less wear and tear on the brakes, which result in reduced need for brake maintenance as well. Overall, the maintenance cost of EVs is less than petrol and diesel cars.
Costs Less To Power
Petrol and diesel rates are increasing day by day. One of the major benefits of owning an EV is that you don’t have to refuel it. All you need is Nissan leaf charger or Nissan leaf home charger to charge the car. You can charge your Nissan EV anywhere from the comfort of your house, office, or anywhere. It is as simple as that.
EV is the future of the automobile industry. Embrace it and reap the many benefits of being a proud owner of an electric vehicle.